找出哪些关键字通过Google Analytics(分析)将访问者带到您的网站

Note: This article is was for the prior version of Analytics

注意:本文适用于旧版Google Analytics(分析)

Google Analytics is a wonderful free tool for webmasters to track stats. The only problem with it is that some of the most common tasks seem abnormally difficult to do, or are buried under a bunch of menu items with strange names.

Google Analytics(分析)是网站管理员跟踪统计信息的绝佳免费工具。 唯一的问题是,一些最常见的任务似乎异常地难以执行,或者被埋在一群名字奇怪的菜单项下。

A common task for a webmaster or blogger is trying to figure out what keywords are bringing users to your site. This can help you optimize by including the right keywords in your articles or posts.

网站管理员或博客的一项常见任务是试图找出哪些关键字将用户吸引到您的网站。 通过在文章或帖子中加入正确的关键字,可以帮助您进行优化。

To do this, you will first want to select a date range that you are trying to look at. There is a calendar in the bottom right hand corner that you use to set the date range.

为此,您首先要选择一个要查看的日期范围。 右下角有一个日历,您可以用来设置日期范围。

Now you will select All Reports \ Marketing Optimization \ Marketing Campaign Results \ Source Conversion, as seen in the picture below:

现在,您将选择所有报告\营销优化\营销活动结果\来源转换,如下图所示:

Once you are there, you click on the little red circular arrow button, select Cross Segment Performance, and then Keyword.

到达那里后,单击红色的小圆形箭头按钮,选择“交叉细分效果”,然后选择“关键字”。

You will now see a graph similar to the one below, and also a table of actual data. I’ve omitted the table of data because I’m not sure if I want to share my exact numbers with people, but you should still get the idea. 

现在,您将看到类似于以下图形的图表,以及一张实际数据表。 我省略了数据表,因为我不确定是否要与他人共享确切的数字,但是您仍然应该明白这一点。

You can also export a full list of these keywords by clicking one of the export formats shown in the picture below:

您还可以通过单击下图所示的一种导出格式来导出这些关键字的完整列表:

It’s useful to compare your keywords from month to month, to see how your content and articles bring in visitors over time. You may find that certain keywords do better during certain months.

每月比较您的关键字很有用,以查看您的内容和文章如何随时间吸引访问者。 您可能会发现某些关键字在某些月份效果更好。

Subscribe to the RSS feed, because some more indepth Google Analytics HowTos are on their way!

订阅RSS feed,因为一些更深入的Google Analytics(分析)操作方法正在开发中!

翻译自: https://www.howtogeek.com/howto/blogging/find-out-what-keywords-are-bringing-visitors-to-your-site-with-google-analytics/